All guides
What Self-Hosted Analytics Really Costs (Full TCO)
The real cost of self-hosted analytics: VPS, backups, maintenance time, and the break-even vs Plausible and Fathom Cloud.
Where to Put Analytics Tracking Code in HTML: Head or Body
Short answer: the tag goes in <head>, as high as you can get it — after <meta charset> and the viewport tag, before your stylesheets. The vendors agree,…
GoatCounter on a Cheap VPS: Minimal Self-Hosted Analytics
// AUTHOR Rajeev Sharma — tested this setup on a Hetzner CX23 in Helsinki, April 2026. // TESTED ON GoatCounter v2.7.0 · Ubuntu 24.04 LTS · nginx 1.24…
Self-Hosted Analytics Backup: Plausible, Matomo, Umami
// AUTHOR Rajeev Sharma — recovering data from a botched MariaDB upgrade, so yes, this one is personal. // COVERS Plausible CE 2.x · Matomo CE 5.x ·…
Bounce Rate, Time on Page, Sessions: How Plausible, Matomo, Umami & PostHog Calculate Them Differently
“Bounce rate is 47%.” Compared to what? Calculated how? In which tool? The same visitor doing the same thing on the same page can register as a bounce…
Self-Hosted Server-Side Tracking: SSGTM, Cloudflare Worker, Nginx Proxy Compared
Server-side tracking sounded like a luxury three years ago. Now it’s table stakes: ad blockers eat 30-40% of client-side hits in technical audiences, browser ITP truncates first-party cookies…
PostHog on Hetzner: Self-Host Product Analytics with Docker (€15.99/mo, 45 min)
Step-by-step PostHog self-host on Hetzner CX42 (€16.41/mo) — ClickHouse, Postgres, Redis, Kafka, full product analytics stack. Tested 2026-05-02.
Consent Mode v2 Without Google: Self-Hosted Analytics Patterns That Pass CNIL
Google Consent Mode v2 became mandatory for any site sending data to Google Ads or Google Analytics from the EU on March 6, 2024. If you’ve already moved…
Umami on Vercel + Neon: Free Self-Hosted Analytics in 5 Minutes
Deploy Umami to Vercel Hobby with Neon Postgres (free tier) for €0/mo at indie scale. Tested recipe 2026-05-02.
Matomo on Hetzner: Self-Host with MariaDB & Caddy (€8.49/mo, 30 min)
Step-by-step recipe for Matomo on Hetzner CX32 (€8.21/mo) with MariaDB + nginx + Caddy. GA4 importer included. Tested 2026-05-02.