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Plausible Custom Events, Revenue & Funnels: Self-Hosted CE (2026)
Self-hosted Plausible custom events plus Stripe/Paddle revenue tracking. Webhook payloads, ClickHouse SQL funnels, refund handling. The $19/mo Cloud Funnels bypass.
7 Self-Hosted GTM Alternatives That Actually Work in 2026
Compare 7 self-hosted tag manager alternatives to Google Tag Manager: Matomo TM, Cloudflare Zaraz, sGTM container, Piwik PRO, Stape, Adobe Launch, Snowplow. With install costs, server-side support, and a 60-second decision wizard.
Matomo Ecommerce Tracking 2026: WooCommerce + Shopify Self-Hosted
Self-host Matomo CE for WooCommerce and Shopify revenue tracking. Four tracking calls, three log tables, refund workarounds, abandoned-cart SQL. Production code with idempotency baked in.
PostHog on Hetzner: Self-Host Product Analytics with Docker (€16.41/mo, 45 min)
Step-by-step PostHog self-host on Hetzner CX42 (€16.41/mo) — ClickHouse, Postgres, Redis, Kafka, full product analytics stack. Tested 2026-05-02.
Umami on Vercel + Neon: Free Self-Hosted Analytics in 5 Minutes
Deploy Umami to Vercel Hobby with Neon Postgres (free tier) for €0/mo at indie scale. Tested recipe 2026-05-02.
Matomo on Hetzner: Self-Host with MariaDB & Caddy (€8.21/mo, 30 min)
Step-by-step recipe for Matomo on Hetzner CX32 (€8.21/mo) with MariaDB + nginx + Caddy. GA4 importer included. Tested 2026-05-02.
Plausible CE on Hetzner: 20-Minute Self-Host Setup with Caddy (€4.51/mo)
Step-by-step recipe to deploy Plausible Community Edition on Hetzner Cloud (€4.51/mo CX22) behind Caddy auto-HTTPS. Tested 2026-05-02. Zero cookies, EU-hosted.
Server-Side Tracking Explained: Why It Matters for Privacy
What Is Server-Side Tracking, and Why Should You Care? If you run a website and rely on analytics data to make decisions, there is a good chance your…
Conversion Tracking Beyond E-commerce: Measuring What Matters for Any Site
When most people hear “conversion tracking,” they immediately think of e-commerce: add to cart, checkout, purchase. But here’s the thing — I’ve set up conversion tracking for everything…
Attribution Models Compared: Which One Fits Your Business
What Is Marketing Attribution, and Why Does It Matter? Here’s a scenario I’ve seen play out dozens of times: a CMO walks into a quarterly review, pulls up…