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Bounce Rate, Time on Page, Sessions: How Plausible, Matomo, Umami & PostHog Calculate Them Differently
“Bounce rate is 47%.” Compared to what? Calculated how? In which tool? The same visitor doing the same thing on the same page can register as a bounce…
Self-Hosted Server-Side Tracking 2026: SSGTM, Cloudflare Worker, Nginx Proxy Compared
Server-side tracking sounded like a luxury three years ago. Now it’s table stakes: ad blockers eat 30-40% of client-side hits in technical audiences, browser ITP truncates first-party cookies…
Consent Mode v2 Without Google: Self-Hosted Analytics Patterns That Pass CNIL (2026)
Google Consent Mode v2 became mandatory for any site sending data to Google Ads or Google Analytics from the EU on March 6, 2024. If you’ve already moved…
Plausible Custom Events, Revenue & Funnels: Self-Hosted CE (2026)
Self-hosted Plausible custom events plus Stripe/Paddle revenue tracking. Webhook payloads, ClickHouse SQL funnels, refund handling. The $19/mo Cloud Funnels bypass.
7 Self-Hosted GTM Alternatives That Actually Work in 2026
Compare 7 self-hosted tag manager alternatives to Google Tag Manager: Matomo TM, Cloudflare Zaraz, sGTM container, Piwik PRO, Stape, Adobe Launch, Snowplow. With install costs, server-side support, and a 60-second decision wizard.
Matomo Ecommerce Tracking 2026: WooCommerce + Shopify Self-Hosted
Self-host Matomo CE for WooCommerce and Shopify revenue tracking. Four tracking calls, three log tables, refund workarounds, abandoned-cart SQL. Production code with idempotency baked in.
PostHog on Hetzner: Self-Host Product Analytics with Docker (€16.41/mo, 45 min)
Step-by-step PostHog self-host on Hetzner CX42 (€16.41/mo) — ClickHouse, Postgres, Redis, Kafka, full product analytics stack. Tested 2026-05-02.
Umami on Vercel + Neon: Free Self-Hosted Analytics in 5 Minutes
Deploy Umami to Vercel Hobby with Neon Postgres (free tier) for €0/mo at indie scale. Tested recipe 2026-05-02.
Matomo on Hetzner: Self-Host with MariaDB & Caddy (€8.21/mo, 30 min)
Step-by-step recipe for Matomo on Hetzner CX32 (€8.21/mo) with MariaDB + nginx + Caddy. GA4 importer included. Tested 2026-05-02.
Plausible CE on Hetzner: 20-Minute Self-Host Setup with Caddy (€4.51/mo)
Step-by-step recipe to deploy Plausible Community Edition on Hetzner Cloud (€4.51/mo CX22) behind Caddy auto-HTTPS. Tested 2026-05-02. Zero cookies, EU-hosted.