Web Analytics That Respects Privacy
Practical guides on cookieless tracking, open-source analytics tools, and building measurement systems that work — without compromising user trust.
What I Write About
Focused topics for analytics practitioners
Privacy-First Tracking
GDPR compliance, cookieless analytics, consent management
Open-Source Tools
Umami, Plausible, Matomo — alternatives to Big Tech
Data Quality
Anomaly detection, debugging, clean data practices
Implementation
Tag management, data layers, event tracking
Latest Articles
Practical guides from real implementation experience
- 10 Open-Source Google Analytics Alternatives Worth Self-Hosting in 2025
- How to Add GA4 Tracking Code to Your Website
- GDPR in Simple Words: What It Means for a Basic Website
- Predictive Analytics: Teaching Your Website to Predict User Actions
- Content That Converts: Measuring Beyond Rankings
- Automated Anomaly Detection in Web Analytics
Need Help With Your Tracking?
Whether it’s a quick question or a complex debugging session — I’m here to help.