All guides
PostHog on Hetzner: Self-Host Product Analytics with Docker (€16.41/mo, 45 min)
Step-by-step PostHog self-host on Hetzner CX42 (€16.41/mo) — ClickHouse, Postgres, Redis, Kafka, full product analytics stack. Tested 2026-05-02.
Umami on Vercel + Neon: Free Self-Hosted Analytics in 5 Minutes
Deploy Umami to Vercel Hobby with Neon Postgres (free tier) for €0/mo at indie scale. Tested recipe 2026-05-02.
Matomo on Hetzner: Self-Host with MariaDB & Caddy (€8.21/mo, 30 min)
Step-by-step recipe for Matomo on Hetzner CX32 (€8.21/mo) with MariaDB + nginx + Caddy. GA4 importer included. Tested 2026-05-02.
Plausible CE on Hetzner: 20-Minute Self-Host Setup with Caddy (€4.51/mo)
Step-by-step recipe to deploy Plausible Community Edition on Hetzner Cloud (€4.51/mo CX22) behind Caddy auto-HTTPS. Tested 2026-05-02. Zero cookies, EU-hosted.
Server-Side Tracking Explained: Why It Matters for Privacy
What Is Server-Side Tracking, and Why Should You Care? If you run a website and rely on analytics data to make decisions, there is a good chance your…
Conversion Tracking Beyond E-commerce: Measuring What Matters for Any Site
When most people hear “conversion tracking,” they immediately think of e-commerce: add to cart, checkout, purchase. But here’s the thing — I’ve set up conversion tracking for everything…
Attribution Models Compared: Which One Fits Your Business
What Is Marketing Attribution, and Why Does It Matter? Here’s a scenario I’ve seen play out dozens of times: a CMO walks into a quarterly review, pulls up…
Consent Management Without Killing Your Analytics Data
The Consent vs. Data Dilemma Nobody Warned You About Here’s a scenario I’ve watched play out dozens of times: a company finally gets serious about privacy compliance, rolls…
UTM Parameters Done Right: Campaign Tracking Without the Mess
Why UTM Parameters Matter (and Why Most Teams Get Them Wrong) If you’ve ever opened an analytics dashboard and seen a wall of traffic labeled “direct” or “(not…
How to Audit Your Website Tracking in 30 Minutes
You just launched a new campaign. Traffic is flowing. But a week later, your analytics dashboard tells a story that doesn’t match reality — conversions look off, page…