All guides
10 Open-Source Google Analytics Alternatives Worth Self-Hosting in 2025
Web analytics has transformed. In 2025, website owners want more than just pageview counts—they want true privacy, total data control, and dashboards that make sense. Google Analytics, heavy…
How to Add GA4 Tracking Code to Your Website
Adding the GA4 tracking code to your website is the crucial first step to collecting visitor data—but it’s not always obvious where that code belongs or how to…
GDPR in Simple Words: What It Means for a Basic Website
If you run a small website or blog, the EU’s General Data Protection Regulation (GDPR) can feel intimidating. Here’s the plain-English version: GDPR is a set of rules…
Predictive Analytics: Teaching Your Website to Predict User Actions
Predictive analytics turns yesterday’s browsing into tomorrow’s outcomes. Instead of asking “What happened?” you ask “What’s likely to happen next—and what should we do about it?” On a…
Content That Converts: Measuring Beyond Rankings
Rankings get attention. Revenue pays the bills. If your content reporting stops at position, impressions, and CTR, you’re only telling the pre-click story. The post-click story—how visitors actually…
Automated Anomaly Detection in Web Analytics
When traffic or conversions suddenly spike or drop, hours matter. Automated anomaly detection surfaces those moments—good and bad—without waiting for a weekly review. Done right, it shortens time-to-fix…
Retention Analytics: Why Users Stay and Why They Leave
Retention isn’t a dashboard vanity metric; it’s the quiet compounding engine behind sustainable growth. When customers come back—week after week, month after month—acquisition spend works harder, lifetime value…
Cookieless Tracking 2026: 5 Self-Hosted Setups (No Consent Banner)
Cookieless tracking without losing data. 5 self-hosted recipes — Plausible, Matomo, PostHog, Umami, GoatCounter. GDPR-ready, no consent banner needed in most EU jurisdictions.
What Is Tracking in Web Analytics? A Simple Explanation
You ever look at your traffic numbers and feel like something’s… off? Like—your pageviews are climbing, but your conversions are MIA. Or your bounce rate is mysteriously sitting…