Web Analytics
Bounce Rate, Time on Page, Sessions: How Plausible, Matomo, Umami & PostHog Calculate Them Differently
“Bounce rate is 47%.” Compared to what? Calculated how? In which tool? The same visitor doing the same thing on the same page can register as a bounce…
Conversion Tracking Beyond E-commerce: Measuring What Matters for Any Site
When most people hear “conversion tracking,” they immediately think of e-commerce: add to cart, checkout, purchase. But here’s the thing — I’ve set up conversion tracking for everything…
Attribution Models Compared: Which One Fits Your Business
What Is Marketing Attribution, and Why Does It Matter? Here’s a scenario I’ve seen play out dozens of times: a CMO walks into a quarterly review, pulls up…
10 Open-Source Google Analytics Alternatives Worth Self-Hosting in 2025
Web analytics has transformed. In 2025, website owners want more than just pageview counts—they want true privacy, total data control, and dashboards that make sense. Google Analytics, heavy…
How to Add GA4 Tracking Code to Your Website
Adding the GA4 tracking code to your website is the crucial first step to collecting visitor data—but it’s not always obvious where that code belongs or how to…
Predictive Analytics: Teaching Your Website to Predict User Actions
Predictive analytics turns yesterday’s browsing into tomorrow’s outcomes. Instead of asking “What happened?” you ask “What’s likely to happen next—and what should we do about it?” On a…
Automated Anomaly Detection in Web Analytics
When traffic or conversions suddenly spike or drop, hours matter. Automated anomaly detection surfaces those moments—good and bad—without waiting for a weekly review. Done right, it shortens time-to-fix…