If you run a small website or blog, the EU’s General Data Protection Regulation (GDPR) can feel intimidating. Here’s the plain-English version: GDPR is a set of rules about how you collect, use, and protect information that can identify a person in (or from) the EU/EEA. Even tiny sites may be covered—not because of company … Read more
Retention isn’t a dashboard vanity metric; it’s the quiet compounding engine behind sustainable growth. When customers come back—week after week, month after month—acquisition spend works harder, lifetime value rises, and forecasting gets saner. Decades of work in loyalty economics show that even modest retention lift can drive outsize profitability, because repeat customers buy more, cost … Read more
You ever look at your traffic numbers and feel like something’s… off? Like—your pageviews are climbing, but your conversions are MIA. Or your bounce rate is mysteriously sitting at 9% (hello, bot traffic). Yeah, same here. Years ago, when I first slapped Google Analytics onto a client’s site, I thought I had tracking. I didn’t. … Read more