Hey, I’m Rajeev
Web analytics consultant helping businesses understand their users for over 10 years. From chaotic GA setups to invisible GTM bugs — I’ve debugged it all.
Originally from Gujarat, now based in sunny San Diego.
What I Do
Privacy-First Tracking
GDPR-compliant setups, cookieless analytics, server-side tracking. I help you measure what matters without compromising user trust.
Open-Source Tools
Umami, Plausible, Matomo — I’ve tested and deployed them all. Get the insights you need without vendor lock-in.
Data Quality Audits
Broken events, duplicate transactions, phantom traffic. I find tracking issues before they corrupt your reports.
My Journey
I started debugging Universal Analytics implementations back when “mobile-first” was still a buzzword. Watched the industry evolve through the cookie apocalypse, GDPR deadlines, and the GA4 migration chaos.
Today, I focus on helping teams build measurement strategies that actually work — privacy-compliant, vendor-agnostic, and built to last.
What I’ve done:
- Implemented tracking for 200+ websites across e-commerce, SaaS, and media
- Tested and compared 30+ analytics platforms
- Migrated dozens of companies from UA to privacy-first solutions
- Debugged more GTM containers than I care to count
Why This Site Exists
Too many analytics guides are written by people who’ve never actually implemented tracking at scale. SetupTracking is different — every article comes from hands-on experience, real debugging sessions, and lessons learned the hard way.
Whether you’re a marketing team of one or an enterprise drowning in dashboards — I write to help you build tracking that’s clean, reliable, and insightful.
Got questions? Get in touch