Web analytics has transformed. In 2025, website owners want more than just pageview counts—they want true privacy, total data control, and dashboards that make sense. Google Analytics, heavy with regulatory baggage and tracking complexity, no longer fits the needs of modern projects, marketers, or developers. Luckily, a wave of open-source, self-hosted alternatives has arrived. These … Read more
Adding the GA4 tracking code to your website is the crucial first step to collecting visitor data—but it’s not always obvious where that code belongs or how to install it correctly. Quick answer: The GA4 tracking code goes in the <head> section of every page on your website, right before the closing </head> tag. You … Read more
If you run a small website or blog, the EU’s General Data Protection Regulation (GDPR) can feel intimidating. Here’s the plain-English version: GDPR is a set of rules about how you collect, use, and protect information that can identify a person in (or from) the EU/EEA. Even tiny sites may be covered—not because of company … Read more
Predictive analytics turns yesterday’s browsing into tomorrow’s outcomes. Instead of asking “What happened?” you ask “What’s likely to happen next—and what should we do about it?” On a website, that means estimating a visitor’s probability to convert, churn, subscribe, return, or abandon—and then shaping the experience proactively. No code here, just the strategy so marketers, … Read more
Rankings get attention. Revenue pays the bills. If your content reporting stops at position, impressions, and CTR, you’re only telling the pre-click story. The post-click story—how visitors actually move, engage, and act—is where content earns its keep. This guide reframes SEO from “visibility” to value creation, using metrics that connect content to pipeline and profit … Read more
When traffic or conversions suddenly spike or drop, hours matter. Automated anomaly detection surfaces those moments—good and bad—without waiting for a weekly review. Done right, it shortens time-to-fix for issues and time-to-capitalize for opportunities. What “anomaly” actually means An anomaly is data that deviates from its expected pattern given normal seasonality and trend. In web … Read more
Retention isn’t a dashboard vanity metric; it’s the quiet compounding engine behind sustainable growth. When customers come back—week after week, month after month—acquisition spend works harder, lifetime value rises, and forecasting gets saner. Decades of work in loyalty economics show that even modest retention lift can drive outsize profitability, because repeat customers buy more, cost … Read more
Cookieless tracking is web analytics without browser tracking cookies. You don’t try to “recognize” people across visits. You measure visits, clicks, and conversions using simple, transparent signals. Reports stay useful for channels and revenue. “Unique users” becomes an estimate, not a hard fact. Privacy improves. Getting started is mostly about clean UTM tags and a … Read more
You ever look at your traffic numbers and feel like something’s… off? Like—your pageviews are climbing, but your conversions are MIA. Or your bounce rate is mysteriously sitting at 9% (hello, bot traffic). Yeah, same here. Years ago, when I first slapped Google Analytics onto a client’s site, I thought I had tracking. I didn’t. … Read more