Retention isn’t a dashboard vanity metric; it’s the quiet compounding engine behind sustainable growth. When customers come back—week after week, month after month—acquisition spend works harder, lifetime value rises, and forecasting gets saner. Decades of work in loyalty economics show that even modest retention lift can drive outsize profitability, because repeat customers buy more, cost … Read more
Cookieless tracking is web analytics without browser tracking cookies. You don’t try to “recognize” people across visits. You measure visits, clicks, and conversions using simple, transparent signals. Reports stay useful for channels and revenue. “Unique users” becomes an estimate, not a hard fact. Privacy improves. Getting started is mostly about clean UTM tags and a … Read more
You ever look at your traffic numbers and feel like something’s… off? Like—your pageviews are climbing, but your conversions are MIA. Or your bounce rate is mysteriously sitting at 9% (hello, bot traffic). Yeah, same here. Years ago, when I first slapped Google Analytics onto a client’s site, I thought I had tracking. I didn’t. … Read more